Customer value propositions

Customer Value Propositions

In-flight Experience Customised offerings for a truly refined experience

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Malaysian Hospitality

Specialised In-flight Entertainment

On Board Environment

Unique to Amal by Malaysia Airlines' flights, we provide specialised pilgrim-centric services to our Hajj and Umrah passengers from the minute they step into the aircraft to the moment they arrive at the Holy Land. As part of our ongoing efforts to be the carrier of choice in the Asian continent, Amal by Malaysia Airlines aims to continuously improve our customer value propositions and to always provide the highest quality of service to our passengers.

Amal Kit Specially curated for our Umrah passengers. Available on Amal by Malaysia Airlines' from ‌Kuala Lumpur to Jeddah ‌and ‌Madinah As part of our customer value proposition, we provide passengers in both Business Class and Economy Class on our Kuala Lumpur to Jeddah ‌and Madinah flights with a special Amal Kit for their added convenience as they travel and perform the Umrah.

The Amal Kit contains:

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Prayer mat

Wuduk bottle spray

Mask

Digital tasbih

Lip balm ‌(Business Class only)

Fragrance-free moisturiser ‌‌(Business Class only)